Create Agent

Build a new agent persona with detailed characteristics

1
Demographics
2
Political Profile
3
Communication
4
Key Concerns

Step 1: Demographics

Define the basic demographic characteristics of this agent persona

City/Town and Region/County
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Step 2: Political Profile

Define the agent's political values, priorities, and engagement level

Select all that apply
Rate the importance of each issue (1-10)
9
8
7

Step 3: Communication Style

Define how the agent communicates and expresses themselves

Phrases this agent commonly uses (one per line)

Step 4: Key Concerns

Define the specific issues and concerns that matter most to this agent

Add specific issues this agent cares deeply about
Issues or policies that would strongly turn this agent against a message
Tags to help organize and filter agents
✓ Save Agent

💡 AI Helper

Based on the demographics and profile you've created, here are some suggestions:

  • As a teacher, Sarah likely values evidence-based policy and practical solutions
  • May be particularly receptive to messages about education funding and teacher support
  • Communication should acknowledge the challenges teachers face while offering concrete improvements
  • Likely to appreciate specific numbers and implementation plans over vague promises

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